Many parents are surprised to learn that a fear of vomiting — known as emetophobia — is one of the most common childhood phobias, even more disruptive than fears like spiders or the dark. It may affect up to 1 in 10 people and often begins in childhood after a scary or unpredictable experience with nausea or illness.

“My child holds it together all day at school but melts down the second they get home.”

If that sounds familiar, you’ve witnessed the Pop Bottle Effect—and you’re not alone.

Summer brings sunshine, longer days, and for many working parents—a storm of emotions. While the kids are out of school, you’re still clocking in, juggling responsibilities, and trying to make the most of the season. It’s easy to feel overwhelmed or even guilty when you can’t be as present as you'd like. But here’s the truth: you are not alone, and you are doing enough.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.